Digital transformation is a necessity in the pharmaceutical industry that changes very fast. Intas Pharmaceuticals Ltd., one of the top pharmaceutical companies in India, has gone out of its way to bring a revolutionary change to its field operations by introducing its futuristic platform called NewFFR (Field Force Reporting).
This digital change is the main landmark of change in the way Intas is handling, quite literally, the field teams spreading across the country. The use of NewFFR, which is equipped with features ranging from on-the-spot data gathering to embedded analytics, has been a game-changer for the pharma industry in terms of operational efficiency, customer satisfaction, and performance tracking.
What is NewFFR?
FFR or Field Force Reporting is an essential process in pharmaceutical operations. It is the recording done by medical representatives (MRs) of their visits, interactions with doctors, product promotions, and prescription trends. Earlier, this information was written down manually, and later, people used spreadsheets and email. Nevertheless, these ways of working were eating up the time, were error-prone, and lacked transparency.
In order to remove these drawbacks, Intas has launched NewFFR, a web and mobile-based platform that is meant to digitalize and make user-friendly all the facets of field force management. NewFFR is a tool that helps the FFR team, the area managers, and the senior leadership to be connected in real-time, thus facilitating the smooth flow of information to all operational levels.
Purpose Behind Launching NewFFR
The pharmaceutical field is a big and fast-changing area, where hundred of representatives are visiting doctors, chemists, and hospitals on a daily basis. Handling such a huge network by means of manual systems frequently results in inefficiency of the kind that is described as follows:
- Delayed reporting and decision-making
- Uncoordinated data gathering
- Management is blind to the situation
- Difficulty in monitoring the productivity of the field
NewFFR A Smart Solution to Key Problems
The main purpose of the platform is to deliver clear, fast, and precise information from the field to the management. With it, Intas can get live data from wherever they want, measure results right away, and decide on the business moves with the help of reliable understandings.
Through the deployment of this solution, the company Inta has transformed its internal processes with the latest technology and, at the same time, enhanced its capability to be very quick in reacting to market changes and customers’ requests.
Key Features of NewFFR Platform
- Performance can be tracked immediately with the help of the real-time recording of doctors’ visits, prescriptions, and feedback.
- GPS check-ins confirm that the field visit has taken place and are a means of maintaining openness.
- DCRs, summaries, and dashboards are created automatically for a brief understanding of the performance.
- The integration is done with HR and payroll for the purposes of attendance, incentives, and appraisals.
- All data are kept safe and backed up with the help of secure cloud storage.
How to Works NewFFR
- Users use the web portal or mobile app to securely log in with their credentials.
- Attendance is done automatically with the help of location tracking that is GPS-based.
- Representatives schedule and document each and every visit with the details of discussions, prescriptions, and feedback.
- Daily Call Reports are submitted online at the end of the working day.
- Managers get access to real-time dashboards to look through the activities and the performance.
- Anyway, the system is automatically linking data with HR modules for evaluations and incentives.
- By this means, accuracy, transparency, and error-free field reporting are secured.
Benefits of NewFFR for Intas Pharmaceuticals
- Digitally reporting lessens the amount of paper work, thus, representatives can concentrate more on their interactions in the field.
- Transparency and accountability are at a higher level because of GPS check-ins and automated reports.
- With real-time dashboards, managers are able to make quicker decisions and their decisions are data-driven.
- The platform is a great tool for communication between the field teams and the management.
- The implemented audit trails are there to guarantee compliance with industry and company standards.
- Employees are being given a great opportunity through easy access to updates, feedback, and training which, in turn, leads to a higher level of engagement.
Challenges and Implementation Considerations
- Resistance to digital adoption was removed through trainings and demos.
- The offline mode was instrumental in overcoming the poor rural network conditions.
- Robust backend systems were able to handle large volumes of data effectively.
- Having very clear data privacy policies was instrumental in building user trust.
- The gradual adoption led to an improvement in the total efficiency.
NewFFR vs. Traditional Reporting Methods
| Feature | Traditional Reporting | FFR Intas |
| Mode of Input | Paper/Excel | Mobile/We App |
| Real-Time Access | No | Yes |
| GPS Validation | No | Yes |
| Data Analytics | Manual | Automated |
| Accuracy | Low (Human Error) | High (Validated) |
| Doctor Feedback | Limited | Structured and Recorded |
| HR integration | Not Linked | Fully integrated |
Future Prospects and Digital Evolution
- By using AI-driven analytics, the company will be able to predict sales trends as well as identify growth opportunities.
- The use of voice as well as chatbot support will make the process of data entry and getting help easier and efficient.
- It will be possible to attract and better communicate with the doctors through the use of the advanced CRM tools.
- By connecting with marketing tools, the field feedback will be in harmony with the strategies that are executed in real-time.
- The changes will be such that NewFFR will become a business intelligence platform on a full scale.
Conclusion
NewFFR by Intas Pharmaceuticals is a prime example of how technology can change the way traditional businesses work by making them data-driven, agile, and efficient. Through the implementation of real-time tracking, automated analytics, GPS validation, and HR linkage, Intas has developed a comprehensive field management system that not only improves the performance but also the transparency of the process.
As the pharmaceutical industry is moving towards digitization, tools like NewFFR will become essentially the main drivers of business intelligence; they will be instrumental in increasing productivity and in maintaining the competitive advantage. Intas’ pioneering move is a strong indication that the future of pharma is not just about research and manufacturing getting superior, but also about digital transformation being embraced at every level of operations.
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